4 Membership Site Myths

4 Membership Site Myths

For the last couple of days we’ve been having a discussion about memberships sites.

We’ve been having a discussion about what you need to actually build a membership site, how to build content, how to technically overcome some of the barriers that a lot of you are having producing your membership sites.

I don’t blog very often, but I felt that this was a needed conversation. What I see happening in the marketplace is a lot of the “gurus” are basically telling you things about memberships when

a) they might not even have very many of their own

b) I really feel like they’re doing a lot of the “teaching” that they’re doing with ulterior motives.

So, what I want to do today is have a discussion with you based on the feedback that you’ve given me.

I heard a lot of common themes, and I want to squash the problems that you guys perceived that you’re having with creating your own memberships sites – because as we all know, most of us came online in order to earn a passive, recurring income and that obviously translates into a membership site, but what happens is that we find ourselves working even more than we did at a lower hourly rate than we did at our day jobs and you’re never going to get ahead that way.

I want to discuss with you today are the “membership site myths” that your favorite “guru” wants you to believe.


I want to start off with a very basic warning, and the warning is this – that this blog post is only for people who want the absolute truth.

If you follow me at all, if you read my emails, if you read my blog posts, you know that I’m not one to sugarcoat things, and when I see a problem in the marketplace, I like to talk about it.

So, why do you want a membership site anyway?

The reason why I wanted a membership site and based on the feedback that you’ve given me is that you wanted to work less,  you want to earn more, and basically you want to enjoy life.

Just to give you a real quick example, my partner, Robert Plank and I,  currently have over 20 membership sites up and running. Yes, that’s 20 that we’ve created in less than a year, there’s probably even more than that at this point now, but these membership sites bring us in over $20,000 per month passively. And when I say passively, we maybe put 30 minutes to 60 minutes per month of work into it. So, not a bad trade-off. If you ask me, it’s a great hourly rate, and one of the things that it lets us do is enjoy life.

So, just recently, we happened to be at a conference in Las Vegas and we were having a discussion, and Robert says to me,

“Hey Lance, it’s your birthday. I want to take you, your wife, your child, Grace, who is a very cute little girl, I might add, and his girlfriend, Sarah – to Hawaii.”

So, that night we got on the internet, he booked us first class tickets to Hawaii, went there for about 5 days. In fact, we’re big LOST fans. So, he took us on this all-day tour of LOST.

While we did that, our money kept coming in and we didn’t do any work. No work whatsoever. We just relaxed, enjoyed, recuperated. And the reason we were able to do that is because we have the correct setups in membership site, and what we want to do is show you how to do that as well.

The cool thing about this, like I was saying, is it all happened on autopilot. We didn’t even answer emails, log in to the internet, nothing while we were way at Hawaii.

Myth #1 - Use Free Software

I’m seeing this more and more and more over the internet is that “Free software and free membership site setups are good.”

Let me just get this right out of the way.

The argument that these “gurus” are teaching is that you should start with a free setup solution because you can upgrade later.

But let me ask you a question, how many PLR or Resale Rights Products have you bought?

And of those, how many have you actually set up online?

How many sales pages have you said that you’re going to go back and edit and make better?

How many products have you created that you said you’re going to go back and update?

My guess is, if you’re anything like me, you’ve got lots of this stuff and the truth is you never went back and upgraded.

The Truth Is This NEVER Happens

We’re so bombarded with moving our businesses forward that we never go back to do any, to go back and “fix” anything.  So, why not just get it right the first time?

Wouldn’t it be better to start with a solid foundation that you can grow with instead of trying to worry about the headache of how to change your whole system?

What they never tell you is that it’s next to impossible to migrate your setup.   They tell you to put it on all of this free software, they tell you that you can go back at any time once you’ve started to build an income and you can migrate that over.

The truth is it’s near impossible to do that.

Also, what happens if you need support?

Do you really think that the author of a “free plugin” is going to be really worried about helping you if you have a problem with their software?

Personally, I would much rather go with a big company who has a staff that’s dedicated to answering my problems when I have one.

Myth #2 - “I’m Not An Expert”

I hear this over and over,  and this was probably the biggest common theme that I heard from the emails that you guys have sent me.

“I’m not an expert.  Who will listen to me?  How do I get people to pay for the stuff that I want to know?”

"Who will pay for my information?"

Here's A Little Secret

This is actually an overwhelmed tactics that the “gurus” want you to believe.

Why would they want you to believe this?

Why would they want you to believe that you don’t have enough information to become an expert?  That you don’t know enough in order to teach somebody else what it is that you know?

Well, it’s really simple.  If they can keep making you believe that you’re not an expert, then you have to keep buying their products.  Think about that for a minute.  It makes absolute sense, and if you actually step back and think about the people that are telling you to set up memberships sites, that are telling you to find a niche, and then they’re telling you you don’t know enough, it’s a tactic that they want you to believe.

The truth is, is that the majority of people online are looking for facts, concise information.  Can you find out everything about membership sites or everything about your niche online for free?

The answer, honestly is probably, but what people pay for is that consolidated, concise, no-fluff information.

I don’t care what niche you’re in, there is always a newbie or somebody that knows less than you that you can pass that information onto.  For example, I got started in internet marketing as a list builder.  Now, are there people out there that sell products everyday on how to build 10,000-person list?  How to build 100,000-person list?


I couldn’t do that.  What I did was I used my results.

What I learned how to do was build a list of 137 people, and I sold that product. That product sold like crazy.

Why? Because there were people who didn’t even know how to do what I knew how to do  So, I could take them, and as I learned new things, I had continuing information to teach to them.

So, think about that for a minute. You are an expert to somebody and the truth is is that there’s many, many more beginners on the internet in every single niche than there are experts.  There’s very few "experts".

So, if you feel like you know more than somebody about your hobby, your passion, your niche, as you should, then it’s very easy to market towards people who know less than you.  And as they learn more, you are going to be learning more as well.

So, don’t think that you’re not an expert.  Every single one of you, are and I’ve yet to meet any of the students that we have anywhere from $300 students to $1000 coaching clients that have come to us and not felt like they were an expert after our training – because the truth is it’s just a mindset shift.  Once you understand what’s happening to you in the marketplace, it makes it very easy to see that you actually are an expert.

Myth #3 - “I Can't Generate Enough Content”

This one drives me absolutely crazy – because the biggest reason that people fail online with membership sites is because they think they have this one big idea.

They think they have this one membership site that is going to basically be their ticket out.  So what do they do?

Well, they try to create years and years and years worth of content upfront before they even launch it, and this makes no sense to me.

So, let’s think about this for a minute.  Why would you spend your time creating 4 months, 6 months, 1 year, 2 years worth of content when you don’t even have a subscriber yet?

Nobody is going to see that for 6 months, 2 years.   So what Robert and I do is when we actually create membership sites, we’re always just staying one step ahead of our longest subscribers.

Re-Think Your Idea Of A Membership

First of all, I want you to think about a fixed-term membership site.   Most of the membership sites that I run are what we call fixed-term, which means that it starts at one point and has a definite end point.  If there is 6 months worth of content, they pay for 6 months, and at the end of 6 months, they have lifetime to access to all the updates, all the information, anything else that we might add/change along the way.

The point is you’ve now moved from something open-ended, which most people, let’s face it, are afraid of pain.  If somebody told you you’re going to pay $47 for the rest of your life or you’re going to pay $47 every 2 weeks for the next 8 months, there’s a big difference in there.  You can actually see the end, you can see what’s happening, and it’s a much easier sell that way.

The cool thing is, is you only have to be one step ahead of your longest subscriber.

Now, this is a huge mindset shift for you and what you’ve probably been taught about membership sites. I know it was for me because when I got started, I thought the same way – I needed a membership site that would last forever. The truth is, is that you don’t know if there’s a market for it, you don’t know if people are going to like your content.

If you create 2 years worth of stuff to go in your membership site, you won’t even know people are going to like the content that you’re creating and you don’t have time to course-correct.  What we like to teach you to do is to actually just be 1 week, 2 weeks, maybe a month ahead of your earliest subscriber, so that

A) you’re not creating content that nobody’s going to like

B) you can course-correct as you go along.

So, if people need different information than you think because you’re going to get feedback, then you can adjust as you go

You also know where people are dropping off. So, you don’t end up with a bunch of empty content that you can't use.

So, can you create enough content? Yes, you can, as long as you can shift your mindset and think a little bit differently about your membership site.

Myth #4 - “I’m Not A Techie”

Basically, people think they don’t have the technical expertise in order to build a membership site.  Again, this is something that your “guru” wants you to believe. Now, why would they want you to believe this? Very simple again – because they have a vested interested in you thinking that, so that you can buy their training, so that they can encourage you to stick with them and continue to buy their products.

All You Need To Know

You need to know how to set up a website, you need to know how to manage your members, you need to know how to handle payments. And by the way, most of the free solutions on the market don’t do all these, which actually means you spend your time working on these things rather than enjoying your life.  This is why I personally believe the free models suck. It’s too much technical work.

In reality, all that you need to build a successful numerous number of membership sites is WordPress – that’s 100% free product that comes with almost all hosting accounts. If not, you can get it at wordpress.org. Super easy to install, you just click a button, and it’s all done for you.

You need Wishlist Member.  Why do I like to promote wish list member and encourage you to use it?

A) it’s what I use for all of my sites

B) I know that they are a giant company, I know the owners of it, and I know that they have awesome technical support, and they’re always updating with the new versions of WordPress that are coming out and enhancing their features.  By the way, you don’t get that with free solutions.  They have a vested interest in beating things like WordPress upgrades to market.

The third thing that you need is a plugin that Robert Plank wrote, called WordPress drip.  This is a little bit more expensive. It goes for $2,495.00 $47.  (Click here to check out WPDrip )

However, if you’re a member of  Membership Cube, then it comes for free along with your Wishlist Member license and all of the training that you need to get up and started right away.

The cool thing is just knowing these three pieces of software that you need, you can have your membership site up and running today. Literally today, you can have a membership site up and running, and spend your time marketing your site rather than spending your time trying to generate all of your content.

I want to thank you for taking a couple minutes out of your day to talk about these “membership site myths” with you.  I hope that I’ve expanded your mind and helped you understand what actually happening in the marketplace.

I would really appreciate it if you go down to the bottom of the page right now, fill out a comment, let me know what your thoughts are.

Have a great day.

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Comments (71)

  • Hiram Evans Reply

    Sounds very interesting and inviting. Regarding what other would lead us to believe, you’ve hit the nail on the head.
    I am still trying build my first site based on some untruths.
    Thanks for the insite.

    April 5, 2010 at 3:11 pm
    • Lonny Reply

      so when will seats to membership cube be available? (you give no clue)

      April 7, 2010 at 9:36 pm
      • Lance Tamashiro Reply

        Hi Lonny,

        We sold out last night. We are in the process of acquiring additional licenses and will be opening again as soon as we get them.

        Watch your email!


        April 7, 2010 at 9:40 pm
  • Shelby Reply

    I like the concept of dripping your content to your users and only creating it once you have a subscriber – that is a priceless tip!

    Not to hijack your post but there may be a more economical way to start your membership site using Micro Membership created by Ralph Pruitt, haven’t tried it yet but will post back after trying it.

    April 5, 2010 at 3:41 pm
    • Lance Tamashiro Reply

      You haven’t tried it????

      It might “seem” more economical in the short run.
      But for building a long-term business my money is on the big company that isn’t going anywhere and has a full-time development TEAM.

      Not saying that product isn’t good. But I am looking for solutions that can deliver multiple types of membership sites (I create 6 different types currently), are secure, provide top-notch support and provide a simple and easy drip solution.

      The great thing about WPDrip is that it drips out content based on the dates of the WordPress posts. I don’t have to do anything except create posts and it does the rest.

      Oh yeah, it also creates my autoresponder sequence for me. I love that. 🙂

      April 5, 2010 at 3:46 pm
      • Mike Darling Reply


        Couldn’t agree more about NOT using free software to build a membership site. I and a business partner are about done with building a fixed term membership site on public speaking, and I went with s2Member – because it was free and because it was “full featured”. Full featured except for limited out-of-the-box support for shopping carts and affiliate programs. Just really important stuff…

        A week ago, after struggling with IPNs, and PayDotCom, and more roll-your-own technical issues, I bought Wishlist and WPDrip.

        What a difference.

        I am rebuilding the content because of the way s2Member handles memberships from Wishlist. But there is so much help and videos with Wishlist. S2Member has a development team, but support is through a forum, with the promised soon-to-be-delivered features coming real soon (but no timeline.)

        I lost valuable time trying to make a membership site work with “free” software. Free? But my time is worth something…. actually, it is worth a lot…. I think if I had just bitten the bullet and purchased Wishlist and WPDrip several months ago…. that I would be done…. and on to building the next membership site….

        The only reason that it might be appealing to use “free” membership software is perhaps the speed of building a membership site to test a market.

        Got a better one.

        Develop a membership website template, then just use a WordPress cloner like WPTwin to make duplicate copies of the website. Fast. Simple.

        Anyway Lance, thanks for pointing out something that if I had read and taken action on several months ago, I would have saved my self a lot of heart ache and grief.


        November 27, 2010 at 6:22 am
  • Jesus Reply

    When exactly will the Wishlist Member software and plugin be delivered in the course?

    April 5, 2010 at 3:43 pm
    • Lance Tamashiro Reply

      Wishlist Member and WPDrip are delivered instantly once you register

      April 5, 2010 at 3:47 pm
  • Betty Fellows Reply

    This is awesome. Thanks for answering all the questions I had about memberships and more. I really like the idea of limited memberships.

    Thanks for all the great info.

    April 5, 2010 at 3:43 pm
  • Jeff Reply

    Hi Lance,

    Awesome stuff!

    I think the only reason to use free software programs is if the membership site is for free. Just capture those emails and give away some free content…besides time, that’s free list-building!

    Keep the great info coming….Thanks.

    Jeff “DR Fitness” Lane

    April 5, 2010 at 4:01 pm
  • Joachim Reply

    Hi Lance,

    that is a very motivating post.

    I remember a phrase in one of your webinars: “Learn it, while you teach it”.

    Maybe it’s really that “easy”.

    Best regards from germany

    April 5, 2010 at 4:23 pm
    • Lance Tamashiro Reply

      It’s much easier to “get something out there” and course correct as you go.

      I would rather have a project live on the internet where it has the chance to make some sales then sitting on my hard drive while I try to make it perfect…

      Oh yah, I have never actually gotten ANYTHING to be perfect.

      April 6, 2010 at 4:53 am
  • Elisabeth Kuhn Reply

    Thanks for the post and your answers about the membership cube questions, Lance.

    You’re so right about the prevailing misinformation! And about your answers about membership cube?

    I was on the fence about that, but you just convinced me to go for it! So where do I sign up?


    April 5, 2010 at 4:28 pm
  • Jeff Bode Reply

    Hey Lance hope you had a great trip & birthday!

    You’re definitely not the only one getting questions about tech stuff and not being an expert… I get emails about that stuff all the time, anyways it’s great to see you posting on your blog again – love the professional video

    April 5, 2010 at 4:29 pm
  • Sophie Benshitta Maven Reply

    Lance, I have built several membership sites, 3 of them actually make money with very little work… and I learned how to do it from you.

    Without your training I probably would be still where I was: lots of knowledge, no products, no money…

    I had bought 4 different membership site software earlier, but I didn’t know how to set them up, how to use them, but most importantly how to fashion the business that a membership site isn’t something I have to work on for months or years before i could unveil it to the public…

    Now I can launch a membership site after about 1-2 hours of work, including striking up the idea, and within days I know if it is a winner or a dud… no wasted time.

    One of my sites is 3 weeks old and it’s making 140 dollars a week… I spend about 3-4 hours creating content, and customer support. It could grow to 10K a month, easy.

    Yeah, YOUR way is to go. I went from newbie to seasoned in a really short time… half seasoned… but not newbie any more, for sure… lol

    Sophie Benshitta Maven

    April 5, 2010 at 4:36 pm
    • Lance Tamashiro Reply

      Love to hear it Sophie!

      And you know how much we love students like you who listen and implement instead of worrying too much about the details.

      Ok, sometimes you worry to much about the details, but you always push through in the end..

      Very proud to have you as a student.


      April 6, 2010 at 5:00 am
    • david neale Reply

      Sophie I notice that http://listbuildingmechanics.com/ is closed. Why would you close a site of this type? You don’t really need to add content do you or did the concept just not sell?

      April 6, 2010 at 1:05 pm
  • martha Reply

    This is a very interesting subject, and I’ll keep an alerted eye out for the info. The software is out of my league. When I get to the wishlist kind of money, I’d love to test it out.

    Thanks for your generous sharing.
    Martha Tucker

    April 5, 2010 at 4:40 pm
  • Ron Barrett Reply


    Great info…I like Sophie, have learned a ton from yourself and Robert in the past 5 months about membership sites and am preparing to launch 3 more after learning how easy it is with WL and the WPDrip.

    I would definitely encourage anyone to get involved in any one of your sites as they will come away with much more knowledge than they had to begin with and will be one of the ‘go to’ experts in whatever niche they would like to exploit.

    Keep up the FANTASTIC work!

    April 5, 2010 at 4:53 pm
  • Deb LaQua Reply

    Thanks for this post, Lance. I especially loved the part about teaching people to build a list of 137 people!

    Many of the membership experts out there tell us that a typical member sticks with a regular continuity (membership) site for about 3 months or so; but you and Robert have sites that are keep the majority of your members for 7 to 9 months – and then just roll them into the next site!

    Now that’s sweet.


    April 5, 2010 at 5:12 pm
    • Lance Tamashiro Reply

      My take is that if you are only keeping members for an average of 3 months. Shame on you. You are not delivering value (unless it is a 3 month fixed term membership).

      I happen to know that you are in a membership that costs $500-$800/month and people stay in FOREVER. I am in it with you.

      Do you think the owner of that membership would be happy with an average retention of 3 months?

      Provide value, rethink your membership and obliterate the “gurus” teaching 3 months is a good retention.

      April 6, 2010 at 5:03 am
  • Paul Williams Reply

    I definitely like the concept of setting up a membership site fast, with minimal but sufficient content, so that I can avoid wasting my time on content creation if there is no demand for that type of site. So then I can move on to the next one faster. Fail fast, and with minimal consequences.

    I’m not sure how I’d use WPDrip yet, but I’m sure you guys are coming to that and will explain it in due course. At the moment I’m not sure that the date of the content post is that important? Certainly on your other sites that I’m a member of, the old dates showing up aren’t a problem. So I’m looking forward to the details about WPDrip.

    Thanks for a great video Lance, and a belated happy birthday too!

    April 5, 2010 at 5:13 pm
    • Lance Tamashiro Reply


      In our new sites the posts are scheduled in the past (like an autoresponder). WPDrip automatically takes those posts and “drips” them out as current (with the current date) with no work on our part.

      The posts are now based on the time that you are a member of the site.

      So everyone gets access to the posts the same way an autoresponder works.

      April 6, 2010 at 5:05 am
  • Jeff Yung Reply

    Hey Lance,

    Great information! It’s a while since the Vegas event with Alex and I can see that you have been busy! As usual, this is nice and informative stuffs. I do like that fact that you mentioned that you started with a list of only 137 people. We often forget that it takes baby steps to made it to the big leagues.

    I will take a look at your suggestion on the fact that you don’t need to be an expert to provide contents; heard it from Ryan Diess as well…

    Good luck on your launch!



    April 5, 2010 at 6:37 pm
  • Jace Reply

    Like Sophie I was in the situation of “lots of knowledge, no products, no money”.

    Initially frustrated with the volume of stuff coming from your program, one little video you put together made it all sweet. Now I have a full loop – site, product, salespage, payment integration. So, with a bit of tweaking and a few hours committed to product development, I will be having a fully working member site real soon.

    It takes a LOT more time than you first expect but once it’s all connected it gets quicker and easier. I’m hanging for when I can set one up in a day!


    April 5, 2010 at 6:55 pm
  • Patricia Reply


    You stated so well why it is a good idea to start out investing in software that will set up the membership site the way you would like to see it. Doing something temporary and wishing that you had done something nicer does not sound like a good idea. I am always second guessing myself as to the need to make the bigger investment when I do not know if I will like having a membership site and whether I will end up just having spent my money foolishly.

    Hearing from you and Robert about your experience makes it easier to decide the best road to take. Your input is appreciated.


    April 5, 2010 at 7:19 pm
  • Jason Parker Reply

    Good stuff Lance =)

    Got to love how blunt and transparent you and Robert are.

    April 5, 2010 at 7:55 pm
  • Lynn Jordan Reply

    Hi Lance,

    What I love about you and Robert is that you approach everything with an “you can do this” attitude. You really make us believe that, so we do it.

    Thanks for everything!


    April 5, 2010 at 8:12 pm
  • Dave Doolin Reply

    Making it happen right now.

    See you inside.

    April 5, 2010 at 8:28 pm
    • Lance Tamashiro Reply

      Now THAT is what I like to hear!

      April 6, 2010 at 5:06 am
  • Mano Rame Reply

    A few months ago Jimmy D Brown came up with the idea of using aweber to drip content through email. But, I think there is a special kind of feeling in logging in to a paid membership site and closing the doors to the outside world.

    Jim Rohn once said “I have lot of books in my library I don’t read them all but I feel ‘smarter’ walking in it!”

    April 5, 2010 at 8:54 pm
    • Lance Tamashiro Reply

      The idea of dripping content through email has been around for MUCH longer than a few months ago.

      eCourses have been around forever.

      The main problem with this approach, besides missing out on the community feeling that “logging in” provides, is that your content is now easily shareable across the internet.

      WPDrip actually creates the autoresponder sequence that matches your membership content for you so that you can load it up and use it to remind your members to go back and log into the site.

      We have found that just being up front and telling your members to go and consume information increases retention and member loyalty.

      Too many “other” membership sites you register for and never hear from them again. They are basically hoping you will forget about the site and they can slip a couple of billings by you.

      No wonder their retention rates are so low.

      April 6, 2010 at 5:10 am
  • Steve Deerfield Reply

    Hey Lance, excellent post. Membership sites and programs are always a hot topic in IM. Consequently, over the last 2 years I’ve seen a number of stand alone memberships scripts for sale as well as a few wordpress scripts, free and paid. I checked out the Membership Cube offer and it looks like something that puts it all together very nicely and the price and payments are very reasonable considering all the tools and training. I wish you the best of success. Steve D.

    April 5, 2010 at 9:09 pm
  • Dale Anderson Reply

    I enjoy the mindset that comes with your memberships the 137 subscriber deal shows that someone out there needs some info on most anything I know about, as well as my smart hard drive, with all the plr and resale rights.

    The membership site has the advantage over an ebook or video or audio, as I can go in and either change any mistakes or simply add to or update any info on the site, I like that.


    April 5, 2010 at 11:15 pm
  • San Diego SEO Company Reply

    This was very informative and the timing is perfect for me. I am in the process of taking a “stale” ebook I’ve had at Clickbank and turning it into a membership site based on video training modules.

    I have wanted to do this forever and finally getting it done. I was going to wait until all 18 chapters of the ebook have been converted to video modules prior to launch, but you have me rethinking that.

    Also, I was stuck trying to decide whether to charge a one time fee (at a higher price) vs. an ongoing monthly fee – but had not even considered a fixed term model, and I appreciate you bringing that option to my attention.

    Have heard great things about Wishlist already, so you’re just reinforcing my decision to go with that platform.

    BTW – I am a big Lost fan too. I’m really envious of your Hawaii Lost tour experience 😉 but I guess I’ll just add that to my list of motivations for succeeding with my online businesses.

    All The Best,

    April 5, 2010 at 11:38 pm
  • Thomas Reply

    I am working toward my site and love the fact that I have you Lance and Robert in my corner pushing us (me) toward getting tings done. I am looking for this week as my time to move forward. My main hold up is that I am not a techie and contrary to popular belief some of us do have some issues with the techie side. Trick that I am trying to do is to hire a techie to help me and I am talking with that person right now as outsourcing is high on my agenda.
    Thank you to the both of you for being here and helping us achieve our dreams.

    April 6, 2010 at 1:11 am
  • John Reply

    Hi Lance

    As always an excellent article (I’ve not watched the video as I’m on holiday and my download here is too slow!)

    With regard to Myth 3, your response to not enough content is right on track but I would go further. Creating too much content in the begining is a bad idea even if the membership site really takes off. Following your tip of staying just ahead of your longest member means the content stays fresh and up to date. The only time you have to go back and bring content up to date is for your second and subsequent waves of members and by that time you know it’s been successful and you have more time to update it. It’s also much easier to create content once member feedback tells you what they want to know.

    As for Joachim’s comment about ‘Learn as You Teach’, I know from 25 years as a trainer that the best way to learn IS to teach!

    April 6, 2010 at 3:13 am
  • remco Reply

    I was also looking at http://digitalaccesspass.com which seems to have the drip functionality, but also affiliate possibilities and payment functionalities.

    April 6, 2010 at 6:20 am
    • Lance Tamashiro Reply

      I am interested in what you think about DAP.

      My concerns with DAP are:

      1) It is relatively new to the market
      2) The drip functionality appears to have the same flaw as every other software that claims to have drip. It is a separate module and make you actually schedule the drip by days. WPDrip and WLM allow you to just create a content post and everything is handled for you

      This means if you add new content in the middle. No problem. Every other solution I have seen makes you reschedule EVERYTHING.

      3) It appears to be coded by a single person. I prefer to go with a “big team”. Especially with PHP5 and WordPress 3 on the horizon.

      Not saying it isn’t a good product, just saying it appears to be lacking some of the stuff that has already been figured out.

      April 6, 2010 at 7:24 am
  • Tim Bourquin - MemberCon.com Reply

    Came across your site from a Google alert on membership sites, Lance. Now I’m subscribed.

    Great post – always refreshing to hear someone discussing the realities of membership sites.

    April 6, 2010 at 6:35 am
    • Lance Tamashiro Reply

      Hey Tim!

      Glad to have you on board!

      April 6, 2010 at 7:24 am
  • david Reply

    Interesting. Similar concept to Jimmy D Browns’ Membernaire and makes more sense than the traditional membership model which, from what I’ve seen, rarely works for very long.

    Just a side note, ditch the background music 🙂

    I’m considering your offer but it seems pricey. Approx $800 over 8 months? I guess I’ll need to read more and listen to more Webinars before I pull that trigger.

    Does WishList work with Autorize.net?

    I think MemberWing also does dripped content.

    April 6, 2010 at 12:42 pm
  • Judy Jackson Reply

    Good ‘teaching’ Lance. I so appreciate posts/articles that stick to the facts and explain things rather than sales and fluff. I’m in Membershipcube right now and the value for the $$ is so over the top… just the value of the WP plugins you get make it worth it, not to mention the instruction. But the BIGGEST thing is the ideas you will come up with. Reading this post sparked an idea (about half a dozen actually). I’ve presented the idea to another business friend, we are now partnered, got our domain name, and will be having a ‘virtual’ meeting in the morning to iron things out and get things in place and running.

    Yeah, good post.

    April 6, 2010 at 4:44 pm
  • Annice Grippe Reply

    I must say that on the whole I am really happy with this site.After reading your post I can tell you are excited about your writing. If only I had your writing ability. I look forward to more updates and will be returning.Thanks!

    April 7, 2010 at 8:08 am
  • Clare Swindlehurst Reply

    I’ve been receiving all the emails about this membership programme but today is the first day I clicked through and I’m really tempted to sign up.

    I created my first membership site using the membernaire method but hated the fact that I had to put my content into a PDF so I bought the Pruit plugin another commenter here mentioned. It works (although the instructions were confusing and I lost 16 weeks worth of income due to the way the subscription was set up!) but it’s buggy in the fact that when a member signs up they can’t always see the content (I think it’s down to the cron job timings). I would also like to tie the course into aweber to tell people when their next lesson is available and it’s not possible at the moment.

    Anyway I’m just thinking about setting up another membership site so this is well timed. The total cost is spinning my head a little but actually the cost of the plugins far exceeds it.

    I was searching for reviews – and thanks to Judy I think I’m in!

    April 10, 2010 at 11:49 am
    • Lance Tamashiro Reply


      Glad to have you on board!
      The great thing about the plugins and software that WE USE is that you don’t have to worry about what format your content is in.

      If you know how to use a blog… then you can stop focusing on the technical aspects and spend your time on the part that will actually get you where you want to be..


      Talk to you soon,

      April 12, 2010 at 5:46 am
  • Ray Reply

    I am finding this a bit frustrating – I am about to get on a plane for a month where I will be without computers and want to get the membership cube when I get back. Hoping it will still be up and running then. I have a partner on board who is an expert in their field who has been trying to get a website/membership site up for years so that is great! They have the content and reputation in the industry and I do the work. I think that is a good deal. What do you think? thanks for your info.

    April 18, 2010 at 5:58 pm
  • Danica Reply

    Wow Lance, this makes so much sense. I’ve been writing my current blog for 6 months but no autoresponder form to capture email addresses. Yeah, shame on me:) But it was to test the market first, and it seems to be holding through my rss feed. Now my step this week is to add the autoresponder and get my 137 subscribers.

    Thank you for clarifying some things that have been missing in all the information I’ve seen about membership sites. I’ve always had a sticking point with the fact after 3-4 months, it’s start all over again beating the bushes. I’ve been on paid newsletter (the old paper and ink kind) for 3 years or longer and online memberships at least 6 months if I’m still learning something.

    Thanks again for clearing away the fog.

    June 2, 2010 at 12:25 pm
  • George Zambrowsky Reply

    I need to get started on my membership site right now, can I buy the Wishlist membership, and then join the Membership Cube when it opens up again?

    How long will it be before you re-open?

    Keep up the good work.

    July 2, 2010 at 3:20 pm
  • Lance Tamashiro Reply

    Hi George,

    If I was betting man (I am from Vegas)…
    I would guess that it will be reopening VERY soon…

    July 2, 2010 at 3:31 pm
  • Kathleen Gresham Reply

    Hey, Lance

    I’m sold. I hope to join next time Member Cube is open. Looking forward to your next webinar. You and Robert are refreshingly honest—and funny. Never boring!


    August 10, 2010 at 10:19 am
    • Lance Tamashiro Reply

      Hey Kathleen,

      Today is your lucky day!
      Membership Cube is open.

      See you there!

      August 10, 2010 at 10:24 am
  • Anupinder Sekhon Reply

    Hello Lance,

    Great post and very enlightening. It really is easy to earn a nice passive income with a membership site.

    I teach my subscribers the internet marketing know how on my blog http://www.eagleeyereview.com/blog and I shall be putting in your link so that they can learn more from your wonderful posts aswell.

    Keep up the good work.

    Sekhon aka EagleEyeCoach

    August 10, 2010 at 3:20 pm
  • Adina Duane Reply

    You hit the nail right on the head, i was never an advocate of using free softwares but for some reasons a lot of people still use this method? Love the transparency you always use when you do post Lance.

    August 12, 2010 at 1:45 pm
  • Glen Wayne & Dan Tredo Reply

    Hats off to Lance. That is the most complete post I have ever seen all in one place on the topic of membership sites. I don’t think you have left out a thing.

    We are starting our first membership site real soon and your information was stellar. Thank you so much.

    September 2, 2010 at 10:45 am
    • Lance Tamashiro Reply

      Hey guys,

      It was awesome going all the way to Denver to meet you.
      Make sure you keep me posted on your new site.

      PS: Your hat is ON!

      October 23, 2010 at 9:09 am
  • Benjamin Biswas Reply

    -I PERSONALLY remain apprehensive about “absorbing” any if notALL(?) ONLINE inform.
    Regards, Benjamin.

    October 23, 2010 at 9:02 am
    • Lance Tamashiro Reply

      I have no idea what that means… but heck yeah!!!

      What scares you exactly about absorbing information?

      October 23, 2010 at 9:09 am
  • Trish Jones Reply

    This video tells it like it really is and I so agree with you Lance, Free Sucks! I have paid $2,000 for membership site training and it didn’t come with all the software and such indepth training as Membership Cube. Yeah, I learnt from the training I purchased but this is by far the best program I have ever seen on building your business via membership sites.

    October 31, 2010 at 3:53 pm
  • Sam D'Amico Reply

    Hi Lance,

    I’ve been teaching photography professionally for several years, now. During this time I’ve developed “online study guides” and articles related to each class that I teach.

    I imagine that these study guides and articles could be the “content” for my membership site.

    I’ve been struggling to get the site working way I want, ( working on autopilot, drip content etc.)

    I’ve got the url, (http://beingabetterphotographer.com), I’ve tried WLM, DAP, waited for Kajabi and then went back to WLM. I’ve installed the WP drip (Can’t get that working right BTW).

    I feel I’m very close to launching being a better photographer (I’m trying to get the WP drip plug-in working right.)

    I’ve got A LOt to learn!!! I don’t know a landing page form a blog post and I don’t know how everything fits together!

    Since I’ve already got WLM and WP drip, Is there a way I can subscribe to Membership Cube for the training?

    Thank you.


    November 23, 2010 at 10:45 am
    • Sam D'Amico Reply


      Thank you for your prompt resolution to the issue I was having with WP Drip.

      Of course it had nothing to do with the WP Drip plugin and everything to do with my misunderstanding of how to use the plug-in properly.

      Thank you for taking the time to fix my mistake.


      November 23, 2010 at 4:12 pm
  • Ron Reply

    Great post Lance.
    I’m guilty of using a few of those myths as excuses myself. Time to overcome them and get busy.

    December 12, 2010 at 2:34 pm
    • Lance Tamashiro Reply

      Hey Ron,

      We are all guilty of these at some point.
      Let’s think of it MA (Membership Anonymous and a 2 step process)…

      You’ve admitted your problem… when do we get to see your membership site?

      December 12, 2010 at 4:35 pm
  • Michelle Reply

    Lance, that’s why I love you LOL! Tell it like it is. Reality check time everybody. I have been online a LONG time. I bought a $5,000 membership site from the Cadillac of membership sites and was able to get it launched and make a return.

    But I will say that the model that Lance and Robert teach is not being taught anywhere else and I am loving every bit of that.

    Let them all alone and listen to these dudes.

    December 30, 2010 at 12:11 pm
  • Clyde Reply

    You hit every point right on the button, as usual.

    Dave and I fell into every one of these traps with our membership site. Now we are having to rebuild because a lot of the stuff is not working. We are also using WP and Wishlist this time as well as WP Drip. Heck, I just remembered, I have not got the plugin yet. Guess I better go buy it right away before I forget again.

    Where were you guys when I first got started? I know you were here, I just didn’t know who you were or where you were.

    Many Blessings, Happy New Year and Keep up the great work,
    Dr. Clyde

    December 30, 2010 at 3:35 pm
  • Clyde Reply

    What is the script you use for your comments? I know it is one of Robert’s but I can’t recall the name or where I can get it?

    December 30, 2010 at 3:38 pm
  • Trevor Baret Reply

    Hi Lance,

    Succinct, straight to the point and blunt as usual.

    You guys really have nailed down the basics, and you have a great way of teaching.

    I am now in my third month of training in http://www.membershipcube.com/ …and it is great.

    I have the confidence to build a membership site, load up enough content to keep ahead of my longest standing members, and start to actually make some money online.

    …and I don’t need any of the expensive membership scripts, or any of the free ones which end up being expensive anyway.

    I really enjoy learning from you, and I look forward to your next offering…


    December 30, 2010 at 9:58 pm
  • Jase Wass Reply

    Wow, what a way to serve up a Happy New Year, Lance! Guilty as charged of falling for the “not an expert” and “not enough content” myths. Membership Cube is great value – it gets you straight in there producing sites and content. That action orientation alone is worth the fee let alone the member content you give. (The occasional slap around the head from Lance and Robert is free! This is not a passive program, folks – be prepared to do stuff.)

    Another myth is that you don’t need an end-point – “just get it started and see where it goes”. Any business project needs a plan. For a membership site at least an overarching plan of the content structure is worthwhile so when you get members you create good value rather than a mish-mash of content that doesn’t flow.

    Thanks, Lance for the motovation to get those sites cranked up again!

    January 3, 2011 at 7:27 am
  • Car Servicing Dublin Reply

    Interesting! Great information. I am considering of setting up it for my online business. Thanks!

    June 3, 2011 at 3:53 pm
  • Daniel Reply

    good info. look forward to setting up 20 sites!

    September 21, 2011 at 9:36 am

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