Like me, follow me, buy this share, vote for me marketing. Stop! – Loren Weisman

• Business landscape is changing - it's time to adapt
• Engagement helps create communication
• 3 audiences
  • Know you (already buy your product)
  • People that have heard about you
  • People that haven't heard about you
• Social proof in social media has changed
• ONLY conversion matters - are you looking at the "right" scoreboard?
• You do NOT need massive followers anymore!
• Meet your audience where THEY are
• 5 digital levels of endurance:
  • audio
  • video
  • photo
  • blog
  • link
• Motivation without information
• BPM - Brand Precision Marketing
• Content Marketing Strategy
• Social media needs to be social

Resources:

• LorenWeisman.com