Stop SALE’ing Your Products

Stop SALE’ing Your Products


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Comments (6)

  • Jen Kunkel Reply

    Thanks Lance! You got through to me 🙂 I just love the way you & Robert articulate your thoughts. I always seem to “get” exactly what you’re saying. Even before you specifically mentioned using a model where your products increase in value instead of decrease, I got that from what you said about “sale-ing” products. I too have felt ripped off when I see something I paid big money for being offered at a fraction! I don’t want to do that to my best clients. Happy Thanksgiving!

    November 28, 2013 at 11:35 am
  • David Manning Reply

    Hi Lance,

    On listening to your podcast I have to agree with everything you said,

    I myself see the “Discount everything” attitude of the vast majority of Internet marketers these days and it makes me think that they must have left their brain in their other jacket because surely it’s just creating a downward spiral for their income, and as a customer it makes me wonder that perhaps they thought that their product wasn’t really up to much (or maybe they’re just trying to squeeze a few extra bucks out of a product that no longer works)

    I have been around IM for quite some time now and it seems that these days everyone is becoming influenced by our “Disposable Society” in that everything should be cheap and quality is irrelevant so when it comes to teaching this stuff, you and Robert seem to be the only ones left who make any sense.

    November 28, 2013 at 4:02 pm
  • Trevor Reply

    Hi Lance,

    You and Robert are great marketers, with regular great advice.

    It only took one experience of being burned to teach me that it is worth while to wait for sales in the off-line world.

    When it comes to high cost items – hi-fi gear, TVs, cars – I never get burned any more. I don’t mind getting the model which is about to be superseded, as it is still perfectly fine (except the iPhone and iPad…). So I wait for the Christmas sales and get a fantastic deal on high quality gear. Why pay full price in November when you will be pissed off in December…

    This is why I agree wholeheartedly with your podcast. Don’t give sales, as it will only upset your full-fee paying customers and turn them away. You lose your best customers, for the sake of the worst…


    November 28, 2013 at 5:32 pm
  • Louis Conjar Reply

    Lance, you are absolutely correct. Thanks for posting this. I have often purchased expensive products or resale rights only to find them completely de-valued practically overnight by the kind of marketers you are talking about. I have thousands of dollars worth of products that I simply can’t sell anymore because they have become worthless in the eyes of potential customers.

    You and Robert are the best. Please keep sharing your thoughts on how to operate a business in the “right” way and supplying quality products that can make our job easier.

    I have recently purchased a number of your products and am in the process of consolidating my various sites so that I can make full use of your suite of products in the management of my entire personal product line. Hopefully, I’ll be able to become one of your most successful “students”. Keep up the great work!

    November 30, 2013 at 4:42 pm
  • David Ashton Reply

    Thank you Lance, you and Robert always have pearler information and training. And you are correct, nothing upsets you more seeing something a lot cheaper than when you purchased the exact same thing months prior at the inflated price, it is much better to start low and then sell higher. And you guys are the only ones that are true to your word, everyone else says their prices are going up, but never does – instant credibility killer when you don’t do what you say.

    November 30, 2013 at 10:49 pm
  • Rick Butts Reply

    Lance, you busted me with this podcast. I confess my sins, and beg forgiveness. But, in reality I know that I really need REPENTANCE and promise to turn from my stupid SALEing brain farts.

    What makes this podcast such a stud, is that you not only said what not to do, but gave a brilliant marketing strategy based on your experience.

    Thank you for this excellent presentation – keep it up!

    December 22, 2013 at 11:42 pm

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