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- Places to check conversions - Clicks from FB AND Actions on pages
- Facebook Ad Structure
- Ad set
- Start small with budget
- Start large with targeting and then micro-target
- Fred's Model: JV/Coaching/Backend
- Lance and Robert Model: Information products with software bundles
- Facebook Advertising
- What makes a great product?
- How to repurpose and resell?
- Why everyone needs a coach
- If you're not doing "hard" things - you will lose
- Social media has changed the game
- How to find new customers WITHOUT playing the SEO game
- You need to understand you customers
- How to leverage Other People's Authority!
- Reuse your content
- How to get a joint venture and contact someone
- Webinar launch sequence
- Using physical products to boost your business
- Your market is NEWBIES!