Like me, follow me, buy this share, vote for me marketing. Stop! – Loren Weisman
- Business landscape is changing - it's time to adapt
- Engagement helps create communication
- 3 audiences
- Know you (already buy your product)
- People that have heard about you
- People that haven't heard about you
- Social proof in social media has changed
- ONLY conversion matters - are you looking at the "right" scoreboard?
- You do NOT need massive followers anymore!
- Meet your audience where THEY are
- 5 digital levels of endurance:
- audio
- video
- photo
- blog
- link
- Motivation without information
- BPM - Brand Precision Marketing
- Content Marketing Strategy
- Social media needs to be social
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