Time To “Rethink” Your Business

Time To “Rethink” Your Business

Hey everybody, Lance Tamashiro here, and today I want to talk to you about why you need to be thinking about having a recurring income for your online business. Now, a lot of people that I know and that I've worked with in the past think “Oh I'm just going to work really, really hard on this one cool ebook, I'm going price it at $7 dollars and everybody in the world is going to come buy it, and I'll just be rich! The truth is that's not the case. The whole key on making money on the Internet is to build a recurring income.

The Key to Long Term Income

Now, that's the big point here. Everything else that you do is just spinning your wheels, if you're not thinking of making a recurring income then all that you're really doing is doing the same thing that you're doing in your day job, you're trading your time for dollars, and what you really want to do is get to the point where you basically put up a membership site, get something that's recurring and get paid for it over and over again.

Niche Is Not Important

Now, the one thing that I really want to stress to everybody here is that your niche is not important. Now, a lot of people think, well, I can only make recurring income in internet marketing, I can only make income trying to teach people how to play the guitar, that's not the truth! The truth is, is that if you have anything at all to teach or a service to give, then, you can start your own membership site.

Every Successful Business Model Is Based On "Memberships"

How do I know this? Well, look around you! Every single business model that is successful both online and offline is based around a membership model. I want you to change the way you think about memberships right now, today!

A membership is not just something where you get new content every month. Its something where you get to bill people every month either for your information or your service, and let me give you a couple of examples, I bet the majority of you have a cellphone. Guess what? That is a membership site, they have a fix term length, usually it's like two years and you have to pay over and over and over again. Guess what I bet you most of you have landline service if you don't have a cell phone service. That too is a form of a recurring membership site.

Do you own a car? I bet you make car payments. Do you own a house? Or pay rent? All of those are types of membership sites, and all examples of things that you can do to trade your time for dollars that are recurring instead of one to one, you want to look at this as one to many.

Building A Membership Site Is Not Hard!

I've recently pulled my list and the big thing that I found is that people thought, well Lance this is way too hard! It's way too hard to setup a recurring membership site, its way to hard to get people to pay me time and time again for my information and I want to tell you right now, that's false! You need to change the way you're thinking about this.

Content - Am I An Expert?

So, one of the big things that I found out is that people said, Lance, I don't have any contents. Am I an expert in anything? How am I going to get people to pay me over and over and over again? Well the truth is that if you know anything at all, then you're an expert.

One of the big things, especially in the Internet marketing industry that people forget is that there is a huge learning curve. So, even if you just know how to put up a squeeze page, even if you know just how setup an autoresponder, even if you just know a good program, an affiliate program to promote, all of those are information that somebody just getting started doesn't know that you had to learn and that's enough information that makes you an expert on somebody, and that's the key to learning more and more and being able to charge more and more for your membership site.

It's Not Too Technical!

The second thing that people told me is that it's way too technical to setup a membership site. Again, false! All you need to know is WordPress, you need to have the right plug-ins and you need to have the right scripts. This is cheap, this is easy to do, and it's not hard at all. Even if you just re-think your model and rethink of your autoresponder as a membership, then guess what? You have the ability to make a recurring income and a membership site.

Stop Over Thinking!

So, what I basically want all you guys to do today is to stop overthinking this! It is true, the key to a successful online business or business in the offline world is recurring income but it doesn't have to be as hard as you're making it. You don't need fancy scripts. You don't need a ton of information.

You Only Need To Be One Step Ahead

All you need to do is to start at the point where you're at, whether it's beginning guitar. Remember, if you're learning guitar, you know something more than somebody that is just getting started, and you have something to teach that person. You don't have to fill-up an entire membership site for years and years when you don't even have a member, and that is something that is really, really bothers me. The truth is you only have to be one step ahead of your first member.

So, if you have a membership site, why would you spend a year building up content when you don't even have somebody paying you yet? Wouldn't it be a better idea to make weeks worth of content, find that first member and always stay one day, or one week, or one month ahead of that one person? It's been told on the Internet that the average lifespan of a membership site is two to four months, so let's round it up and call it three months.

If the average time that somebody stays in a membership is only three months why are so many of you spending months and months and months building six months, one year, two years of content? All you need to do is stay one step ahead of your longest subscriber. In that way you're not spinning your wheels. You can start bringing in money while you're increasing your own knowledge and starting to bring money into your online business

Where Are You?

So, with that being said, I want to know where you're at today. I want to know what kind of site you have. Do you have a membership site setup? I bet you, if you think hard enough, you probably do. Let me give you a perfect example.

A couple of week ago I was with my friend Robert Plank, hanging out in North Carolina, and we started to have this whole discussion where we were talking about what is a membership site. What constitute a membership site? What “officially makes it” so that I have a membership site, and you want to know what we came up with? It's that all of these big terms that people are throwing around are untrue.

The only thing that you need to have a membership site is to charge one person one payment or more, and that makes it a membership site. It can be fixed term, it can be open ended, but think about the example like I gave you earlier. You have a car payment, you know exactly how many payments you're going to have to make until that membership ends and you own the car. If you have an ebook that you sell for $97, guess what if you're having trouble selling it at $97, make it two payments of $47 and suddenly you have a membership site. So, stop over thinking it, but I want to know do you have a membership site?

What Is Your Membership Site?

Finally, what is your membership site? If you think you have any sort of product at all, you have a membership site, and another thing that I want to tell you is that I personally own a membership site that is made completely of other people's products. That's right, I took master resell rights, private label rights, and different types of products, threw them up all on a single website and I charge people month after month after month to get access to these. So, without even owning your own product, you can successfully start your own membership site.

What is your Retention Rate?

Finally, one of the most important things that you need to know about your membership site is what is that retention rate? And how long do people stay in, and it's sort of like what I was talking about earlier, what is the purpose of having a hundred days worth of content, if you only keep people on average for 30 days? You've just wasted 70 days worth of time, of content that people would never see.

Wouldn't it be better to restructure that content so that you can build over and over and over, or stretch it out so that you can only have content for the amount of time that people are going to see it?

Lots of Easy Solutions!

So, the main point that I'm driving home here is that there's lots and lots or easy solutions! In fact Robert Plank and I have six proven models that we use over and over again to build recurring income, and most people just think of us as like these “Products Creators” that's people that are always pimping out new things but the truth is, is that we try to put everything we can into a recurring income because we would rather do the work once and get paid for it many times, than do the work once and get paid for it once, and that's what I want to encourage you to do.

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Comments (97)

  • Nando Reply

    Hi Lance,

    First of all that was a very exciting message concerning membership sites. Nice work.

    Second, My idea for my first membership site is to use all of the MRR and PLR I have and put it all together on one site. My hangup is with the logistics and technical aspects.

    Third, I’ve also accumulated a load of info re: IM and I’m thinking about putting together and autoresponder membership. Again it’s about logistics and the tech stuff to make it happen.

    October 29, 2009 at 7:58 am
  • Don Alm Reply

    Hello….I’ve created an advertising business where I produce what I call, “Employee Discount Cards”.

    These are in the shape of regular business cards (2 by 3.5) but there are “Ad Squares” with a business Logo and their discount offer in each square.

    I usually make 4 ad squares across and 3 or 4 down on each card panel. My Cards are usually double-cards that fold over, so I get 30 or so ad squares on each card. (30 businesses)

    The businesses pay me for an ad square on my cards.

    I print up 1,000 to 2,000 cards for each Town and give the cards to Employers (like Hospitals, Mfg Cos, Realtors and other offices) The Employers then give the card to their Employees as a Gift from them.

    It’s a Win-Win all the way around. Employers win (they give a Gift to their workers)…Employees win (they get good discounts at local businesses)…Participating Businesses win…(it costs them money to participate BUT, they get more business from employees buying from them)…and I win (I make a nice chunk of change from each edition)

    Because of the High Unemployment this year I’m getting ready to sell a “Starter Kit” that helps others get into this business.

    And…I’d like to set up a Membership program where those who bought my “Kits” can get continuous help and advice.

    Let me know when the webinar is.

    Thank you,
    Don Alm
    Roseburg, Oregon

    October 29, 2009 at 8:01 am
  • Ariane Reply

    Hi Lance,

    Very good video, and I am just busy exactly with this idea, want to start right now. I have my niche, I do have knowhow to share, and I even have some who already subscribe to my monthly coaching in that niche (without a membership site but I promised that I will have it soon coming…)

    What holds me back? Mainly these points:

    1) lack of technical knowhow, meaning, I never yet installed a membership software, payment modules, mailing list software, etc. so I need to go through it once at least, and get the step by step idea – or get someone helping me, leading me through. I already installed WP.

    2) which WP theme is best? I spent hours looking for the one which is good for a membership site, where I would also have a knowledge base, forum, etc. not just a blog.
    Jason Fladlien’s advices are great, I have his products. He recommends Thesis, which seems a good one, but I am not sure!
    Or a magazine theme from Woothemes or studiopress? Or a blog type of theme? Or cms?

    3) aside of my existing niche clients and interested people on a small list, how do I reach out to the general public? I have a back-off on that… so far I only work with people I know personally

    4) hang up on NAMING, branding my services – is that important, or can one just name it whatever, after the activity itself? like http://www.howtoblablabla.com?

    These are my main questions – thanks in advance for any advice! 🙂

    – Ariane

    October 29, 2009 at 8:08 am
  • Olivier Reply

    Hi Lance,
    Totally agree with you. I started my first membership site last summer. It’s fixed term (4 months based with 1 new lesson every week). I advertised this site to a small list of 200 people. With almost 40 people to register for the site on the first month, I am already able to pay my rent plus a little extra. not bad for a begining.
    Because of adding a 1 time offer to sell my book it adds a little more extra to my monthly income.

    I am in a very tiny niche which I exploite in French language, and I am happy to discover that 80% of the members stay for the whole programme of 4 month. Therefore, I a m thinking of offering another 4 month training, like level 2 for example, and may be I can start the program in english.

    I started with a very simple membership, and added a higher “privilege” level for some members who wanted to be able to download the lessons. That’s another extra in my income.

    The most interesting thing, is that I don’t advertise at all, and I really think my site which is wordpress based, could be much better designed and organized than it is right now.

    Now, I am really lookgin forward to attending your seminar and listen to what you have to say that I can implement quickly.
    Since I bought your Niche invasion program this week, I know I’ll get value from you presentation. So make sure you keep my sit warm for the webinar.


    October 29, 2009 at 8:17 am
  • Trick Reply

    hi lance good video-look forward to the webinar

    October 29, 2009 at 8:22 am
  • Harry Reply

    Your video makes a lot of sense. I have gotten into too many coaching plans to start with. “Do it this way; No, do it this way”. I have only recently began learning HOW to organize a web site through use of an auto responder, squeeze page, OTO, and Thank You page. I don’t have them on a site yet, but it is starting to make some sense. I didn’t know the order of what to do, nor how to do it step-by-step. I still may not have all the pieces, but I’m going to try and put one together, AND IT WILL BE A MEMBERSHIP SITE. I really want to see your webinar to pick up any info that might help me get started. I’m getting anxious to get started. I’ve been suffering from overload since shortly after November and haven’t gotten anything up and running yet. I have passed through the frustration stage and now I need to get on with it or get out. Thanks again for the insight.


    October 29, 2009 at 8:26 am
  • Joy Packard Reply

    Hi Lance,
    Met you in NC at Warrior Forum–was good to see you in person. I am totally interested in membership sites. What’s holding me back…hmm…just need a step-by-step easy to follow system I guess. I am in that “information overload” stage.:) lol I am promoting someone else’s membership site right now-link is above.
    Would love to here webinar. Thanks for all your great content and videos!

    October 29, 2009 at 8:50 am
  • Stuart Burgan Reply

    Really interesting concept, also obvious (but not before listening to you) that I have something I could do as a membership site.
    The website address above is not it (I have other ideas for that), if you have looked at the site you will know that I have loads of sales and marketing knowledge. Seem to me that I could easily build a membership site, either for starting a new business or building an existing one. I have got a website on the way that will sell ‘things’, but (perhaps adding?)or running separately, a series of monthly ‘how to’s, I think would work well.
    Why haven’t I done it? Lack of know how I guess.

    October 29, 2009 at 9:00 am
  • Randall Reply

    Complete Newbie…don’t even know how to start or create a webpage. Would like to know where to begin. Looking forward to the webinar.

    October 29, 2009 at 9:18 am
  • Bob Dorris Reply

    Hi Lance,

    I’ve got a membership site…


    The squeeze page gets sign-ups, but apparently the sales page sucks… no one signs up. I followed a template for the sales page just to get it up quickly, so I’m in the process of re-writing it.

    But, enough about me… how the hell did you do that video? Very cool effect!


    October 29, 2009 at 10:06 am
  • Mike Reply

    I’ve heard most of this stuff before, but it’s good to get a reminder. I’ve held off starting a membership site because I have too little time and have other projects ahead in the queue, but I really like the idea of having a continuity program. I’m very intrigued by your solution to the problem with all membership software as I’ve researched various membership scripts and plugins previously and am curious to what you came up with that isn’t already available.

    October 29, 2009 at 10:21 am
  • michael Reply

    First the info in the video was great, just like harry i am coming out of the overload stage. Yes i would like very much to start a membership site. I have had to go so many different places to learn what was missing from a lot of so called this is the last program you will ever need, they all were missing one or more key points which causes over thinking and waste time so if you have the right steps form start to finish i wont to know its true 3 months no more than 6 is the average for membership site but if you know how to set it all up why create just one

    October 29, 2009 at 10:31 am
  • Robert Hughes Reply

    Hey Lance.

    You have hot the nail exactly on the head for me.
    For far too long I personally have tried to over-complicate things.

    However, I hope that I have now gotten my head “around some things” and am taking only the necessary steps to move forward in my business.

    I am currently researching a few more things about a sub-niche in the health industry that I NEVER dreamed was so popular.

    I actually came across it due to the fact that two of my family members suffer with it, and I have to deal with it directly daily. It actually impacts MY life also, so I have learned much about it.

    But, with a particular talent I have that is relevant to this “issue” I really feel that I can provide EXCELLENT value in a short term membership for people who struggle with this “health issue” daily.

    I am in the beginning stages of determining my exact “blueprint” so to speak – I.E.- exact method of conferring content, levels of membership, etc.

    I really don’t have a hang-up at this point since I realize that I have “Thanks much.

    Looking forward to your webinar.

    October 29, 2009 at 10:36 am
  • Jeff Bode Reply

    Hey Lance great video!

    I agree people do really over complicate membership sites as with many other online task.

    A great way to start a membership site would be to figure out something that requires several small steps then create content for each of those steps instead of looking at the big overwhelming picture of “I got to make all this content”

    There is always a fixed term membership site, so if you only have a few months worth of stuff, allow the payments to stop after a few months (micro-continuity).

    As always thanks for the great advice!

    Jeff Bode

    October 29, 2009 at 10:46 am
  • Savon Pools Reply

    Hi Lance,

    Have been planning to get to it for a long time, but always
    have too much to do, so I have never gotten to it- Hoping
    that your seminar will provide some answers for the fastest,
    easiest, BEST way to implement !

    October 29, 2009 at 10:51 am
  • Patrick Whitson Reply


    Great video on the fallacies of membership sites. I currently don’t have a membership site but I would like to start one that focuses on helping small businesses market themselves in their local areas.

    I do have some PLR that I could use to put it together but I will listen in on your webinar to see what other tips I can get before doing it.


    October 29, 2009 at 10:55 am
  • Paulo Teller Reply

    Hey Lance,
    Beautiful insight!
    If you are going to take a sneek pick at my PO Boxes, as told in the video, you’ll be surprised for the “big mistakes”. But I have other sites, too, and they are quite different.
    The most important, however, is that your video is loaded with a deep understanding of what a membership site is and its “surroundings”. When you spill your guts (so to say) you really spill them!
    I hope many people will come to this page and enrol, because they will get the best on the subject.
    And thanks for the emails I’ve been collecting from you!
    Best wishes,

    October 29, 2009 at 11:01 am
  • Russ Reply

    Hey Lance,
    loved this presentation and how you superimposed yourself into the video with the powerpoint as your background whiteboard…cool!
    I’m just in the process of setting up two of these sites right now. I previously had them set up as static blogs and slaes pages but no real action (or money from them). They are in the real estate niche in which I’m an authority having worked as a very successful agent and realty pro for many years. In fact I’ve built an entire unique real estate portal in WPMU which is so cool,.. and it really rocks even though I have quite a few bells and whistles to add. So my holdup hasn’t been technical because I have all the skill and outsourcing knowhow I need. The holdup has been lack of action plan, wrong business model and platform and a little trepidation thrown in. I’ve written an ebook that focuses on Realty marketing online but now I intend to break it up into video content and put it into the membership site…which then will point towards the other realty portal (a services site) that once rolling could really rock the industry (or those that start to use it) because it will be very inexpensive and yet produce powerful results.
    You can probably tell I’m getting pumped about this and hope to attend your webinar….only thing is that it broadcasts at 5.30am my local time and I usually rise around 9am as generally I have late nights till 2am because I can get plenty done when the kids are in bed!
    @ariane,.. I highly recommend Studio Press themes (I love Lifestyle) and I also have Thesis which is great. Woo themes I’d reckon would be great too but I’ve never worked with them.
    You can buy a WP membership plugin (many are fantastic) but as Robert has mentioned..you can also set up a membership site with free plugins and some on board WP Admin tools anyway.
    Cheers again Lance,.. you and Robert are wayyy cool!

    October 29, 2009 at 11:02 am
  • Al Mangones Reply

    Hi Lance,

    I’m working with a real estate with a lot of experience in teaching and no technical skill (none at all), so we’re putting together an online training course for beginner investors. Yes, it’ll be a membership site.
    He has no list where we can get started for the launch, so that’s going to be a challenge.
    We’re considering several models such as just a regular monthly subscription, having “semesters” and make the classes 3-4 months in length, or having different levels of membership.

    We don’t have a site yet (at least for this site purpose), but we’re working on creating a ton of free content to create a list (We have a live seminar we’ll be filming with professional camera crew, etc)

    I can’t wait to hear your webinar and get some ideas.

    Thanks a bunch

    Al Mangones

    October 29, 2009 at 11:02 am
  • jIM Reply

    Hey Lance.
    Look forward to the webinar. My holdup is the technical stuff. Looking forward to what I can learn.

    October 29, 2009 at 11:08 am
  • alicia Reply

    Hello there lance,
    I have no website yet. I am on information overload.
    Everyone seems to have the biggest and the best products to offer. I am sooooo confused of where to begin. wow
    Is it possible to start a business online for little costs?
    Living in Calif. I have lost it all. Home and all. No job.
    Enough of my drama. Where do I begin to start making real $$?
    Thank you,

    October 29, 2009 at 12:21 pm
  • Tony Reply

    Hi Lance

    I’ve been on your excellent webinars before. No fluff or waffle to strech them out. Trouble is they are often on very early in the morning for me in the UK. So thank you for the last one being at a sensible evening time for me. As you don’t record them I have to be there or miss out. Any chance of doing more for our time zone please?

    Most tasks are not complicated – once it’s been discovered what to do and practiced how to do them. The task of setting sites up is infequent for the newbie so that learning by repetition comes slowly. Most instructions on how to do them miss bits out due to familiarity. These are some of my technical hang ups.

    I know all can be outsourced. Provided you are confident that there will be a return on investment that’s fine. If you can afford it in the first place.

    I know from other courses that if you set a time limit on a membership sequence, as in fixed term memberships, then retention is far greater than open ended membership sites.
    So a 6 month sequence should be possible for the majority of members.

    Even the Stompernet Faculty came unstuck with a membership site. So not all is as easy, sweet and rosie as is sometimes made out.

    I’ve not yet got a membership site but I know it makes sense to do one or several.

    Thanks and good luck


    October 29, 2009 at 12:40 pm
  • Dr Cliff Tedder Reply

    Hey Lance, good presentation, very informative, and I also loved the format.

    I’ve got an idea about how to quiet your inner critic so you can get done what you want to do. Doing it as a membership would be way cool.

    I’m looking forward to the webinar.

    Dr Cliff

    October 29, 2009 at 12:47 pm
  • Julie Reply


    I have a membership site with around 150 members but they are all free, any ideas for earning any money from them?


    October 29, 2009 at 1:25 pm
  • mike Reply

    I am very intrested in this info I have been looking at making a fitness/martial arts program for online.

    October 29, 2009 at 3:33 pm
  • Ray Reply

    I’m interested to learn more about membership sites.

    October 29, 2009 at 4:39 pm
  • Rob Reply

    HI lance…I always love your material and what you have to offer…I like the fact that you teach people the right things to do and not steer them in the wrong direction. I have a Game site wich has a built in member system, but I want to have a seperate membership are that the members can join and get all kinds of Game updates and Game news and much more…I’m so looking forward to your webinar.

    Thanks again for being a big help

    October 29, 2009 at 4:49 pm
  • Kim Reply

    Hello, this is just what I have been looking for.
    I lack the technical knowledge of how to setup a membership site, but I want one… probably more than one.
    I also have a problem deciding on a niche.
    I’m thinking of offering internet marketing tips to my local area and have them site up to my membership site.

    think they’ll pay for something like that?

    also don’t know what to charge.

    can’t wait to attend the webinar!


    October 29, 2009 at 5:31 pm
  • BarbaraG Reply

    Hi Lance,
    Very fresh and helpful perspective on membership sites. I don’t have one, but I’d like to. You already know what’s been holding me back so I won’t go into it here.

    I would love to attend the webinar so do send me the information please!

    October 29, 2009 at 6:23 pm
  • Rich W Reply

    This is the first time I have even considered a membership site and I am now seeking ideas (watching your video)and reading all I can find on the subject. I look forward to your webnar.

    October 29, 2009 at 11:12 pm
  • Allen Reply

    I dont have a membership site and thought it something beyond be. The usual ‘content’ and ‘technical’ issues.

    Not sure what market I would go in yet – maybe IM or perhaps a sporting niche where I have a product already on sale.

    Will have to think differently now since you’re dead right – how different is it to an email list, how hard is it to split all my internet marketing notes and tips from the past couple of years and drip feed the information… not at all.

    October 30, 2009 at 3:56 am
  • Mike Mason Reply

    Hey Lance,
    Another great video, as always…
    I’ve been struggling with my membership site, in the MRR + PLR niche. I been offering free previews with good reviews, but can’t seem to close them on becoming a paid member.

    I feel I’m close to cracking it, but not there yet.

    So I’m looking forward to your webinar, Thanks, Mike

    October 30, 2009 at 6:21 am
  • Manuel M. Reply

    Hi Lance:
    Love your perspective on this concept – it simplifies the idea. I have had an idea for a membership site for some time now, but it looks complicated to set it up. It is a weekly lesson for those who are Sunday School teachers. I have checked some forums on this and it seems there is a great lack of good, real Bible-based teaching. My other question is, how to get the word out.
    Look forward to the webinar and your answer.

    October 30, 2009 at 6:38 am
  • Robert Plank Reply

    Hey Lance… looking forward to the webinar you and I are doing soon.


    1. You’re never going to get rich from just ONE product, especially an e-book.

    2. “Recurring income” doesn’t nececssarily have to be a monthly membership site… you can have a single payment membership site with upsells.

    3. Even an autoresponder is a membership (just add some bonuses)

    4. You only have to be one step ahead of your first member.

    5. Don’t bother creating 100 days of content if people only stay on for 30 days!

    You and I have a bunch of membership sites together… Product University, IM Productivity Secrets, List Copywriting, and those are just the monthly ones. All our group webinar classes are inside 1-pay or 2-pay membership sites.

    October 30, 2009 at 11:15 am
  • Myriam De Clercq Reply

    Hi Lance,

    I’ve been thinking about setting up some kind of membership site about one specific sport. This would mean providing both historic info and new info as the season progresses.

    Looking forward to your webinar and hearing about your six models.

    Thanks, Myriam

    October 30, 2009 at 12:18 pm
  • David Hunt Reply


    You’re correct as usual. I’ve already shot several hours of video to use in a membership site following Russell Brunson’s MicroContinuity model. But of course you are correct about where I’m getting hung up now. The next step of the process is getting someone to design a website following Russell’s formats, so I’ve been planning to go to RentACoder or Elance. I can do a bit of html on my own, but mostly modifying existing templates. I’m not quite ready to start with a blank screen for all the pages required. That’s what puts me at the mercy of some coder again.

    Most of the projects I have posted on services like RAC have been done on time, more or less, but often slip and quite often the coder finds something I have to have that I’ve left out of the requirement, so he comes back for more money. If there’s a way to run a MicroC project in WordPress, I definitely want to know about it.

    My current and only membership site is not for training or parceling out content. It is a community type site for people trained to do a kind of psychological process related to hypnosis and NLP. Members pay me each month to have what amounts to a very elaborate online brochure where they can announce events and attract clients. Applying these techniques to different personal situations will be the basis for the MicroC project also.

    Building this site has been a learning experience. That really means it has taken way longer than I thought it would to get it like it should be, and it has cost way more than I imagined to have a programmer constantly refining it. I’m almost 100% there now but what a pain! This site is:


    I am not only the owner but am also a member since I practice and teach the techniques:


    I’m looking forward to your webinar.


    October 30, 2009 at 2:11 pm
  • Bockman Reply

    Looking forward to the webinar too

    October 31, 2009 at 8:57 pm
  • T-Mac Reply

    Thanks for the valuable information Lance.
    I think you and Robert are light years ahead in quality content than all other IM’ers out there. You should be charging more for this content, but I am glad you are not 😉

    November 13, 2009 at 3:40 pm
  • Strong Credit Home Loans Reply

    I wanted to let you know that when I read your article I was quite impressed. I too am experienced in the field of digital marketing, as well as in home loan processes. One of the biggest problems any entrepreneur faces, whether online or offline is the fact that they are afraid …

    Sometimes their fear keeps them from taking the first step toward success. Often however, even after the first step, they are afraid to continue walking, moving forward tenaciously.

    When you said, “What I basically want all you guys to do today is to stop overthinking this! … You don’t need fancy scripts. You don’t need a ton of information” you reiterated the sentiments I convey to others every day. When you see that something is right, that it will work, you simply move forward faithfully, without fear.

    I loved the entire article. I will suggest it to others here in Utah, and across the net.

    Thank you,
    Skylar, Score Home Loans

    December 2, 2009 at 9:52 am
  • Ajay Reply

    This is great! Looking forward for the Webinar.

    Robert Plank is champ when it comes to churning out new products.
    Would love see what you both bring to the table in this Webinar.

    Thanks again,
    Ajay Ghanekar.

    December 29, 2009 at 4:56 am
  • Deb LaQua Reply

    Hi Lance,

    Nice! I love how you remind us that membership sites don’t have to all look the same. I have membership sites without realizing it!

    OK – less thinking, more action. Thanks, as always, for your excellent information and ‘tell it like it really is’ presentation.

    January 9, 2010 at 1:07 pm
  • Franto Hruz Reply

    I started the Social Power Net, a free, social web site a while ago and have quite a number of members now. Many have an interest in online marketing, want to sell some products or services. I have noticed quite a number of things they could be doing better and would like to offer some form of sales support service which these members would be able to try first and if they get the extra results they were hoping for, would become paying members of my service. I am still at the conceptual stage but am getting closer to starting with the actual implementation of the idea … 🙂

    January 17, 2010 at 8:46 pm
  • Ron Barrett Reply


    Cool info….I am about to embark on two membership sites using the exact same formula that you and Robert use…one is and existing site that I am going to convert to membership and the other is a brand new product that I am going to use ebook on the front end and videos/webinars/other content on the inside…

    I have been on a few of your webinars and belong to a couple of your membership sites…you guys HAVE the right ideas and are a good model to follow.

    Believe it or not, the two sites I belong to right now, I use as resources pretty much on a daily basis…GREAT INFO….I look forward to implementing video into my marketing arsenal starting very soon.

    Keep up the FANTASTIC work and thanks for all of your help through emails!

    January 20, 2010 at 6:49 am
  • Richard Reply

    Planning and action is where I am at the moment Lance. Having no staff I have to do everything myself and not mention outsourcing at this stage because it would take just as long to have to explain things to someone else, as well as monitor what they do. A membership site is the perfect model to strive at , no doubt. Content creation is my thing now and getting products in my digital store advertised. Presently compiling a product list data base for easy referencing, takes time and yes I have saved my root domain for a membership site, just a wee bit more time that’s all. Great email I did open it.
    Muchos Gracias, I am learning to write and speak español for the good people of Suda America. Espero tengas un buen dia. (I hope you have a nice day.) Hasta pronto.

    February 10, 2010 at 5:16 pm
  • Zane Reply

    “Wow “that, was “great”,, Lannce the way you define, a membership site. I been looking at this,, all wrong way making it seem a lot harder than it is.Or the way that, you simplerfy it. You put in terms one can understand it lance.Thank you for giving me New hope in Internet Marketing Membership sites.I have, & I presume others, over complicate things. Thanks again Lance

    February 10, 2010 at 6:14 pm
  • John Reply

    Hi Lance,

    Great video and I like the ‘Paint by numbers’ backing music!

    I have a few succesful online re0curring mini businesses and I’m planning a drip feed membership site. And you are 100% correct. Whilst planning what conetnt I’m going to deliver I just look back at the papers and think wow, thats a lot of content I have to create.

    I planned on a 6 month site but maybe I could condense that into 3 months at double the price! But the problem I had, and I had to think long and hard about this, is to answer the question – why am I creating this membership site in the first place?

    Why would I spend lots of time and energy into creating this unique content.

    I sat down with a piece of paper and wrote down all the reasons why I would want to do this.

    The reason was…

    To sell a ‘unique idea’, my unique method of making money and business on the internet.
    The plan for the membership site itself is only to develop those people who are truly 100% ready to buy into the ‘big idea’ that works. Any profits from the menbership site itself would be irrelevant at first… It would simply be a means of ‘training’ responsive members who are serious about buying into the big idea that works.

    I’m now confident that a membership site is the way to go but I will take your no-nonsense advise about only staying one step ahead, instead of 10 steps.. You may have just saved me 3 months!

    Cheers Lance.

    February 11, 2010 at 11:19 am
  • Lance Tamashiro Reply

    Hey John,

    What is stopping you from launching your site?
    You do not need to have 6 or 3 months of content ready if you don’t have anyone in the membership.

    Why not launch it and just stay a week or two ahead of the first member?

    That way you can start generating revenue immediately… if not sooner.


    February 11, 2010 at 2:51 pm
  • Matt S Rinc Reply

    Hi Lance,

    I’ve bought some of your products in the past and they are always better than typical rehashed crap of Internet marketers these days.

    I’d like to ask you about membership site for search engine optimization. Would it be enough (e.g. how-to articles and videos about on-site page optimization, off-site, landing pages optimization for PPC campaigns etc) or should it expand more to say broad Internet marketing?

    And I couldn’t get to seminar. Any replay available (you promise that at the end of your video above?

    Thanks, Matt

    February 12, 2010 at 4:02 am
  • Clay Reply


    Nice videos. I watched two and would like to know about your thoughts on membership sites. Check out mine above.


    March 2, 2010 at 7:02 pm
  • Annie Reply


    Very interesting read, have bookmarked and will read again, as I am thinking of starting a membership site in the near future.

    March 3, 2010 at 9:32 am
  • Flo Williams Reply

    I am at work with bandwidth police, so will have to watch the video after closing. Well, I am working on my unique selling position and starting to review all the stuff I have bought or downloaded and deciding what I can honestly recommend to a blog audience, as well as an ebook on my take on the industry and how to learn without going broke. I have a question though. All things considered, not sure if I am correct or not, but I feel I would make more money with email marketing than through setting up a membership site. Yes, in your way of explaining it, I suppose that could be considered a membership site. But I feel I could charge more for certain products than I could, just starting out, in a membership site. At some later point, then I would consider a membership. But also, I plan to recommend other membership sites where I would be getting a commission, the video and article submission sites, another membership site that is reasonably priced that I feel is superior to what I could come up with at this point. But it has information on how to set up various online business models as well as PLR. But again, I feel I could make more money initially selling the PLR stuff from there that I buy. Any comments?

    March 3, 2010 at 10:20 am
  • Fred Raley Reply


    I don’t have a membership site yet but am looking forward to your seminar on how to avoid the pitfalls in setting one up.

    Thanks much,
    703 203 4648

    March 3, 2010 at 10:47 am
  • David Norden African Art Reply

    I used a old free plugin on my wordpress blog to turn into a membership site, and charged 10 euris a month and they are already on my site for two year. On the 20 members I have only 2 unsubscribed making me 200 euros each month for the last two years, that’s 2400 euros a year, and I even did not promoted the site very actively. It is the same work as a normal blog. Membership sites are easy to setup and to run, just do it guys. Keep up the good work Lance, and get rid of this ennoying background music.

    March 3, 2010 at 11:23 am
  • Frank Reply

    Been collecting lots of PLR’s and MRR products and some other sites with affiliate promotion stuff, but yeah been wondering how I could use these and not let them go to waste. Interested in the membership idea, you gave me an idea, now! Send me info on Webinar, thanks!

    March 3, 2010 at 12:00 pm
  • Mike Reply

    Great points, Lance!

    Seems to me you could create a course out of “pain” you’ve read right here in the comments.

    I have 5 membership sites and have made all possible mistakes from giving away free (BAD) to thinking I needed months of content before getting customers.

    The “raising the free line” the big guys preach turned in to a disaster for little guys like me. All I did was attract people who EXPECTED free. Couldn’t convert freebie seeker into paying customer.

    Good luck if you think you can.

    Micro-niche appears best model for me. One of my membership sites is:


    When I convert the site to WordPress as all my other sites, I simply will use Wishlist to lock it down.

    Many people asked about which theme to use. My opinion: it doesn’t matter.

    Just pick one and get started and insert a compelling offer to load your funnel from the top.

    A couple people have mentioned Russell Brunson’s micro-continuity. I too *thought* the free + shipping + fully disclosed continuity sounded good. Now, I don’t believe it.

    Especially with many MC people not disclosing continuity and getting their merchant accounts shut down.

    In all the time I’ve listened to Lance & Robert, I am impressed with their strategic approach to making MONEY. Isn’t that why all of us are doing this?

    Of course it is.

    Yet, many of us try to make it daunting…even downright impossible.

    What might be construed as common sense from Lance & Robert is anything but “common”. I wasted months (maybe years) allowing myself to be herded around by the big-name “gurus.” When I stopped following their “buddy” launches, I started succeeding.

    I then turned to Lance & Robert, who don’t hype everything under the sun. They SHOW you (and me) how to get more down with the tools we have. They break down the skills needed so you can make progress.

    Here’s proof you can get results…that what you have is more important than how “pretty” it is. I want you to look at one of my membership sites at http://www.fixmyuglycredit.com (it’s an ugly squeeze page converting at 32%). I make a weak offer to get people to opt in where they go to a sales letter. I make an offer to get a CD or DVD I’ve created (using the Russell Brunson model of free CD in exchange for paying s&h — I don’t like this model). Those who don’t buy go in to a drip system where I push content from my blog at http://www.fixmyuglycredit.com/blog (great content but simple design).

    **I need get rid of the “free” offer & sell the value of the CD/DVD.
    **I need to make a LOT of changes, but this site continues making good money each month.

    You see, you can do it, even if you don’t know everything you *think* you need to know. If there’s one secret of success online, it’s to be yourself and not hide behind cute monikers or avatars.

    Be the guy/lady in front of the camera or doing the voice over on your powerpoint presentations. Respond to people who comment & email you. Hold local classes to get involvement and testimonials.

    Hope this helps you,

    March 3, 2010 at 12:02 pm
    • Jace Reply

      Thanks Mike for sharing that. Nice to see people say ‘it doesn’t have to beperfect, ir just has to be done’ and back it up eg converting at 32%. Gives heart to th eperfectionists out herer!

      April 5, 2010 at 7:57 pm
  • Timothy Millar Reply

    Hey Lance,I just love the video format.As far as memberships go,I figured out how to have a membership site-make sales-get traffic all at the same time!
    I purchased 3 Text ad Exchanges.

    For 27 a month, I have 3 memberships and all of the free traffic I can handle. I can offer anything that I am involved in at any time to the entire membership with Special offers-Login ads-Text and Banner ads… the potential is endless.
    I realize this is not exactly what you were referring to but I like to think outside the box. I look forward to your webinar if you will allow me to participate.lol
    Have a Wonderful Day!
    Timothy Millar
    The Leprechaun of Traffic

    March 3, 2010 at 12:21 pm
  • Tony Reply

    Great blog!
    I’m registered for the webinar. Will it be recorded for those of us that maybe fast asleep in another time zone?…Sure hope so!



    March 3, 2010 at 2:22 pm
  • wal gifford Reply

    Great Video Lance,

    Membership sites are the rage at the moment, with many people attempting to go down this path. Most are unsuccessful because they go about it the wrong way.
    Spending a fortune, buying the wrong stuff, taking forever struggling to get it done, and grappling with mainly the technical content and retention issues, having no clue how to make it all come together. Or getting burnt by attempting to outsource, having no idea whats involved in the whole process.
    And even if they do make it to the launch pad and get liftoff, the retention rate of the journey to the stars is short lived, with most if not all the subscribers jumping ship in a short space of time.

    Having been through a number of trainings with both you and Robert, I can attest that how you guys show, how to get it right, because you are actually doing it, and it works.
    The secret is to do a task once, and get paid over and over again, without any further input required.
    The membership model provides both leverage and scalability, and the four biggest challenges are the technical, the content, retention and getting the traffic.
    You guys address all four during your trainings in a manner that is not fluff or theory, but actually delivers results.
    The reality is that the trainings from the vast majority of so called gurus/mentors (with very few exceptions)is that they don’t actually do the stuff themselves, but just show a bunch of prerecorded videos based on theory and not actionable steps that deliver the desired results easily.

    So you guys are the real deal period.
    Doing stuff that’s not difficult and that is simple and actually works.

    In a much broader sense, the application of using the membership site concept, has many forms, most of which have probably not even been considered by most people reading this thread.
    Membership concepts can be applied to any situation where one wants control access to content in business, and the possibilities are only limited by one’s imagination.

    So throw away those narrow minded membership site ideas that you may currently have and pay attention.

    These guys have some kick a.se strategies and tools, that you will not find anywhere else, that will both change your perspective completely, and show you how!

    Whether you are a newbie or a veteran to this membership stuff, you will leave armed with the know how, and tool belt you need to get this all done!


    March 3, 2010 at 2:28 pm
  • make money with membership sites Reply

    Hey Lance… Your video on Meembership sites ROCKED! Can’t wait to see what nugggets you share in your webinar!

    BTW: What did you do to get yourself in the video itself?

    March 3, 2010 at 6:25 pm
  • Dan Brock Reply

    Lance, I love the post! Just in time for me because Im launching my first membership site within the next couple days.

    I feel so much more powerful now.

    I am in the IM niche, and with a membership site I now have advanced past 99.9% of the IMers out there.

    Nothing is more attractive to affiliates then if you have a reoccuring commission, and now that I have that, I am poised to really make a killing this year.

    Hey Lance, I know you have the MRR membership club which I am currently a member of.

    Do you have any other membership models floating around out there?


    March 3, 2010 at 7:51 pm
  • Lloyd Hester Reply

    Membership sites are great but I would recommend buying amember or jrox if you are serious. I have had several wordpress crashes and lost a lot of data using member plugins.

    Word press is GREAT I love it and have about 300 sites using WP but now use more robust membership scripts for membership sites that are charging money.

    March 3, 2010 at 8:02 pm
  • Dr. Debra Reply

    Good food for thought on membership sites Lance and love the green screen video.

    I agree with Wal, you and Robert are definitely the ones to take a course on membership sites from. You give us the tools and info we need and then really encourage us to Take Action! Not just accumulate knowledge.

    Dr. Debra

    March 3, 2010 at 9:15 pm
  • Theresa Wagar Reply

    Looking forward to more training on a membership because I love the idea of NOT trading time for money. Recurring income is the way to go!

    March 3, 2010 at 10:43 pm
  • John Mack Reply

    i’ve known a fair amount about one subject over maybe 10 years now, and would love to turn it into a membership site. up to now i have had an u nderlying fear that because i’m not a world class authority i wouldbe in some way “found out”. Your comment that one needs only to be one step ahead was quite an eye opener. Thanks Lance

    March 4, 2010 at 3:13 am
  • Joe Gilder Reply

    Lance, is it crazy to run a membership site simply with Aweber? I’ve launched three separate “classes” of the same course, all with just AWeber, GoToWebinar, and an members-only forum.

    Each week, members get an email with a download link for that week’s material (tutorial videos).

    Is there a reason why this might be a bad idea?

    March 4, 2010 at 11:00 am
  • Sheila Atwood Reply

    I am on one of your membership sites. http://listcopywriting.com. I love how it is laid out. Look forward to learning from you and Robert on how I can do that too.


    March 5, 2010 at 10:08 am
  • Jeremy Reply

    do you use DAP or wishlist or neither?
    love your posts
    thanks for sharing


    March 5, 2010 at 10:28 am
  • Ken Reply

    I’m almost to completion of my membership site that I started 5 yrs ago.
    If I had it to do over I won’t have built this massive site and would have went with something much simpler like you suggest.

    Keep up the good tips!


    March 5, 2010 at 10:39 am
    • Lance Tamashiro Reply

      Yikes! 5 years? How do you even know you have a market?
      How do you know that the average subscriber will stay that long?

      Make sure you join us for this webinar, you’ll get some awesome tips so you can launch that thing ASAP!


      March 5, 2010 at 10:48 am
  • Robert Reply


    Thanks for the great tips and ideas on things I am doing wrong. I look forward to the webinar. If it is anything like the other classes you have give I am sure it is well worth it.


    March 5, 2010 at 10:54 am
  • Frank Reply

    I signed up for the meeting on Monday at 3:30Mst, so looking forward to it, sounds easy and I know that is what I know. Frank

    March 5, 2010 at 11:07 am
  • Kathy Reply

    I’m anxious to see the webinar. I hope information is given on other niches other than IM. I’ve been wondering if there are particular niches that are more accepting to membership sites than others.

    March 5, 2010 at 4:45 pm
  • Gary Calvert II Reply

    My idea for a website is a traffic exchange. For the moment the only two things I see holding me back are, lack of money and lack of knowledge. But, this post definitely changes what I think about #2. When is the webinar where I can learn more from you?

    March 5, 2010 at 9:46 pm
  • gregory Reply

    Hi Lance,

    Firstly, I think I’ve got to introduce myself.

    I’m Gregory a 24 years old french blind man.

    There are six years that I study the internet business, domain in which i’m working in at the moment.

    I decided to launch a blog in November 2009, http://www.gregoryleplumey.com, in which I work a lot.

    Then I launched a web site that I created especially for a french Give Away.

    At this time, I didn’t write any ebooks.

    I’m thinking about memberships website the thing is that I’ve got to find content to put in it.

    As I’m blind, videos, photos, design are hard for me to do, so I try to ask to people to help.
    In technics, I’m a bit better.

    I started to watch what the English Speaking Market is doing, because you are like six years more advanced than us.

    I was thinking about a partnership for my first membership to be more in confidence.

    Actually, I look very well all I do for committing no mistakes.

    I loved the way you put the video on this blog. How did you do?

    Thanks for the post,


    March 5, 2010 at 10:49 pm
  • Thomas Reply

    Great article, lots of great information and the replies are just as good.
    I will be working on a way to change my sites to membership.

    March 6, 2010 at 1:31 am
  • Thom Reply

    Back ground music is way to LOUD.
    Turned me off.

    March 6, 2010 at 6:22 pm
    • Lance Tamashiro Reply

      always a critic in the crowd…
      So you don’t like music… Can you not read the article right underneath it?

      There is no music in that… Or is the font not to your liking either?

      Good luck with your membership site.

      March 6, 2010 at 11:58 pm
  • Robby LeBlanc Reply

    I have content ready to go, just looking at my WordPRess pluggin and membership model optins.

    March 7, 2010 at 7:12 pm
    • Lance Tamashiro Reply

      Awesome Robby,

      That means you are ahead of 90% of your competition or more. The technical end is the easy part.

      See you on the webinar!

      March 7, 2010 at 7:18 pm
  • HARRY Reply

    Hi Tom…

    I do not have a website now…But I did just what I should not have done. I found a way to paint online without buying the $300 painting programs…It took me about a month of practice with the mouse to learn to do very nice landscapes online for free. I thought others might like to learn how too and I spent 3 months painting a home study course in ebook form. Each painting was done in a step-by-step process with explainations in text of how I did each step. It took 72 pages to explain how to do 7 paintings. Including a simple lesson on how to draw seagulls with the mouse.

    Then I found that there is not much market for someone wanting to paint online…so My Magic Mouse Painting course is still sitting on my harddrive. I have thought about using camtassio to do it in screen capture video…but without much of a market…I haven’t had the motivation to do it.

    Yes…so I will have to find another niche to earn my money…

    I have a very unique perspective on God and thought that it might be a good market…but now I feel that teaching the principles that Jesus revealed for guaranteed success in any business…might be very good for the Christian market. For success and religious growth is rampant with the downturn of the economy.

    This deep passion for that is very possible for a membership site. Although I will have to write most if not all the ebooks and reports that I plan to cover and sell on the site.

    Well, that’s my big idea.

    Thanks for the video…

    March 8, 2010 at 11:54 am
  • Deborah Reply

    How do you split-test? Do you have 2 squeeze pages on two different domains and advertise each one?

    Thank you!

    October 26, 2010 at 1:14 pm
    • Lance Tamashiro Reply

      The easiest way to split to is to make 2 separate pages ie) index1.html and index2.html

      and then use Google Website Optimizer for the rest.

      It is simple, free and tells you when the test is complete.

      December 20, 2010 at 9:15 am
  • Shane Purcell Reply

    Hi Lance,

    Great content and so true! Before I found you and Robert and your members site Members Cube3 I thought just the same way..Now my partner Roy Fielding and I put up membership sites in a matter of hours literally…

    This business model and your Coaching will take us to 6 figures in 2011 thanks a ton..And BTW to those who think it’s hard work…8 months ago I couldn’t even turn on the internet!! LOL Rock On On For 2011…

    Shane Purcell
    “The IM Newbie Superstar”

    December 20, 2010 at 9:27 am
    • Lance Tamashiro Reply

      Shane it has been pretty fun watching you progress.
      It is amazing what can be accomplished when you stop thinking/over thinking and start getting stuff done.

      It is amazing how stuff falls into place isn’t it?

      December 20, 2010 at 9:40 am
  • wal Reply

    Do it once and get rewarded multiple times is the smart way to go.

    I always learn from you and Robert and attend as many of your webinars and trainings as I can, because you teach what you are currently doing yourselves that works.
    You also run more webinars than anyone else too.

    I look forward to the webinar on membership sites.

    Cheers Wal

    December 20, 2010 at 10:04 am
  • SF Reply

    Looking forward to your webinar

    December 20, 2010 at 10:08 am
  • Carol Reply

    Looking forward to the webinar as I am excited about putting up a new membership site for artists in January.

    December 20, 2010 at 10:08 am
  • Mark Reply

    Hi Lance

    Great Video!

    I’ll be picking up a copy of camtasia next week (christmas gift).
    looking forward to more info…


    December 20, 2010 at 10:30 am
  • Kevin Craig Reply

    I like the idea of seeing an autoresponder as a “membership site.” But I don’t see how selling one product with the price broken up into monthly payments constitutes a “membership site.” Looking forward to the webinar. I have yet to make my first dime online.

    December 20, 2010 at 11:41 am
  • Lauren Reply

    Loved the video Lance – gave me lots of ideas for doing the same – then I thought of your message about not complicating things! Now I’m confused! 😉

    December 20, 2010 at 12:55 pm
    • Lance Tamashiro Reply

      What are you confused about? 🙂

      Take your biggest takeaway and implement it.
      Which is it going to be?

      December 20, 2010 at 1:09 pm
  • Terese Tomasello Reply

    Hi Lance,

    Yes,still here! I love your videos,posts,plain & simple all you teach and the way you teach it, looking forward to the webinar and I have an idea, just got to implement it now.


    December 20, 2010 at 5:23 pm
  • Don Drinkwater Reply

    I am brand new to this concept. Your ideas make sense and you are very convincing. I am skeptical, however I would like to hear and see more. Thanks for you sharing.

    December 21, 2010 at 9:15 am
    • Lance Tamashiro Reply

      Hey Don,

      Which part are you skeptical about?

      December 21, 2010 at 9:16 am
  • hp mini 210 review Reply

    You made certain nice points there. I did a search on the theme and found the majority of persons will agree with your blog.

    August 27, 2011 at 2:55 pm

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